01
The experience is making an important task harder than it needs to be.
People may be getting stuck, making mistakes, abandoning the journey or relying on support to complete something that should be clearer.
Product Experience Design
Turn understanding into an experience that works better.
Kirmela helps organisations shape, design and improve digital product experiences around what people are trying to do, the conditions they are doing it in and the wider journey the product needs to support.
Talk to KirmelaWhen product experience design helps
When product experience design can help
02
You know what needs attention, but the right experience is not yet clear.
The problem has been understood and now needs to be translated into a journey, interaction or product experience that addresses the real cause.
03
A new or changing product needs to work as part of a wider experience.
A product may be new, being replaced or being brought into a larger ecosystem and needs to work coherently across journeys, teams and channels.
How we think
A better interface cannot fix the wrong problem.
Good product experience design starts with a clear understanding of what people are trying to achieve and what is getting in the way.
Sometimes the answer is a change to the interface. Sometimes it is a different journey, better information, fewer decisions, more support or a change somewhere else in the service.
Design should respond to the cause, not simply improve the appearance of the symptom.
What we can help you improve
Make important journeys easier to understand and complete.
Complex or high-friction journeys
Reduce unnecessary difficulty, clarify what is expected and help people move through important tasks with greater confidence.
New product experiences
Shape journeys and interactions around genuine needs, real-world conditions and the outcomes the product needs to support.
Existing products that need to improve
Turn evidence about where an experience is failing into focused, testable improvements rather than redesigning by assumption.
Accessible experiences
Build accessibility into the experience from the outset so it is considered as part of product quality rather than added at the end.
Experiences that need to work consistently across products
Create clearer shared approaches where the same tasks, behaviours or problems appear across a wider product estate.
How the work might take shape
The design work follows what the experience needs.
Kirmela may work across a combination of:
- Journey and task design
- Information architecture
- Interaction and interface design
- Prototyping and concept development
- Usability and experience testing
- Accessible design and validation
- Error prevention and recovery
- Complex forms and guided tasks
- Cross-product patterns and reusable approaches
- Design direction through delivery
What the work should give you
A better experience with a clear reason for every change.
A clearer journey
People can understand what they need to do, what happens next and where they are in the experience.
Fewer avoidable barriers
Difficulty caused by unclear interactions, unnecessary steps, poor information or inaccessible design is reduced.
Design decisions grounded in evidence
Changes can be traced back to what has been learned rather than preference or assumption.
Greater confidence before delivery
Important parts of the experience can be explored and tested before the organisation commits further time and investment.
A stronger basis for consistency
Where useful, successful approaches can be reused across products and journeys rather than repeatedly solved from scratch.
Related expertise
Related Kirmela expertise
Working with Kirmela
Bring the experience that needs to work better.
You do not need to arrive with a design brief or a predetermined solution. Kirmela can work from what is already understood and help turn it into the right experience.
Talk to Kirmela