About Kirmela
Understand what matters before deciding what to change.
Kirmela is an independent digital product and experience consultancy built to help organisations understand important experiences properly before significant decisions are made about them.
Why Kirmela exists
Important experiences are often changed before they are sufficiently understood.
An organisation may see people dropping out, struggling, making mistakes or needing more support. Or it may be preparing to redesign, replace or consolidate an important product.
In both situations, moving quickly to a solution can feel productive. But if the underlying problem has been misunderstood, speed can simply move the organisation faster in the wrong direction.
Kirmela exists to create better understanding before that commitment is made.
Our approach
Look beyond what is immediately visible.
Investigate before prescribing
Kirmela does not assume the answer before understanding the situation. The work begins with what is happening, what is known and what still needs to be understood.
Look beyond the interface
A difficult digital experience can be shaped by the journey, process, information, technology, accessibility, environment or decisions made elsewhere in the service.
Turn evidence into direction
Evidence is useful when it changes what an organisation understands, prioritises or decides to do next.
Improve the experience, not just the artefact
The goal is not a research report, redesigned screen or strategy document. It is a better basis for decisions and, where Kirmela continues into delivery, a better experience for the people using it.
What Kirmela brings together
Different expertise, applied according to the problem.
Kirmela brings together research, product experience design, strategic product design and accessibility rather than prescribing a discipline before the problem is understood.
Working with Kirmela
Know what needs to change and why.
If your organisation is trying to understand a difficult experience, make sense of an important change or improve something that matters, Kirmela can help establish what should happen next.
Talk to Kirmela