01
Why are people struggling?
You can see people dropping out, getting stuck, making mistakes or needing more help, but the reason isn't clear.
Understand what’s happeningBetter for people.
Better for business.
Kirmela helps organisations understand what people need, what gets in their way and where change can make a difference.
Why it matters
When people struggle, the impact doesn’t stop with them.
How we help
02
What should we change?
You're redesigning, replacing or improving something and need to know where change will actually make a difference.
Decide where to focus03
How do we make this work better?
You understand the challenge and need to turn that understanding into a better experience.
Improve the experienceHow we think
The problem isn’t always where it appears to be.
What looks like an interface problem may have a very different cause.
How we thinkKirmela Workshops / 01
Before
You
Redesign.
Understand the problem before committing to the solution.
A live, practical workshop for anyone responsible for making important product and experience decisions.
Explore the workshopResources
Better decisions start with better questions.
Latest thinking / 001
Your completion rate tells you what happened. It doesn’t tell you why.
Read the insightAbout Kirmela
Know what needs to change and why.
Kirmela brings together research, product experience design, strategic product design and accessibility to help organisations understand what matters before they commit to change.